In recent years, event organization has established itself as a powerful strategic communication tool for companies and institutions. Factors including versatility, the ability to convey corporate values, the possibilities of reaching the wider public and transforming brands into a memorable experience have meant that events management has become more important than the other more conventional means of communication. However, it is important to note that the organisation of events as a strategic tool is inseparable from specific competencies based on official and corporate protocol necessary for correct event management.
In addition, protocol has become a necessary part of social relations, not only in the public and political fields, but also in the business and private spheres. Furthermore, the management of any event contains an inevitable element of protocol, and often of strategy too.
The Protocol and Event Management program for 14 lecturers of Tourism Faculty, Community College of Malaysia held 28 - 30 June 2022 in Adamson Hotel Kuala Lumpur.
The participants were exposed to the principles of organizing events that requires the attendance of key government representatives. The program also emphasizes the social skills to increase self-confidence when interacting with people, whether in the formal or informal setting. In addition, the knowledge gained will increase the participants confidence and ability in organizing, managing and handling any type of event in the future.
The program conducted and delivered by Pn Noraini Mohd Hanafiah dan Lt Kol Ahmad Marzuki (R), were interactive and full of hands-on for efficient insightful sharing.
- Good! It helps me a lot in understanding the Protocol - Pn Arel
- Saya dapat abanyak Ilmu terutamanya dalam etiket dan Adab di Meja Makan, Susunan Kekanan dan Protokol - Pn Danielle David
- Penceramah baik dan best, isi yang disampaikan sangat bemanfaat.. Thank you very much. - Pn Anne
- Saya sangat suka tentang kursus ini mengenai perkongsian pengalaman fasilitator yang sangat membantu dalam pengurusan majlis dan protokol. - Pn Suhaila Md Noor
- Saya suka keseluruhan kursus kerana ianya dapat menambah dan meningkatkan lagi pengetahuan saya tentang pengurusan majlis dan protokol.
- Penceramah sangat profesional dalam penyampaian objektif kursus. Well done! - Salina Hassan
- Pengalaman penceramah yang dikongsi sepanjang kursus. Kursus yang padat dengan informasi. - Pn Aishah Hussin
- Pengetahuan berkenaan protokol dan etiket. Penceramah yang berpengalaman dan mesra, tidak lokek berkongsi pengalaman dan pengetahuan kepada peserta. - Pn Murni Azila binti Ahmad
- Fasilitator peramah dan setiap pertanyaan dijawab dengan contoh berkaitan dan mudah untuk difahami. -
- Latihan dan aktiviti yang dijalankan menarik! - Pn Siti Norhayati binti Shamsulazam
- The Simulation part
