In recent years, event organisation has established itself as a powerful strategic communication tool for companies and institutions. Factors including versatility, the ability to convey corporate values, the possibilities of reaching the wider public and transforming brands into a memorable experience have meant that events management has become more important than the other more conventional means of communication. However, it is important to note that the organisation of events as a strategic tool is inseparable from specific competencies based on official and corporate protocol necessary for correct event management.     In addition, protocol has become a necessary part of…