In recent years, event organization has established itself as a powerful strategic communication tool for companies and institutions. Factors including versatility, the ability to convey corporate values, the possibilities of reaching the wider public and transforming brands into a memorable experience have meant that events management has become more important than the other more conventional means of communication. However, it is important to note that the organisation of events as a strategic tool is inseparable from specific competencies based on official and corporate protocol necessary for correct event management. In addition, protocol has become a necessary part of social…

Improving your business etiquette can have a positive impact on your career. Remember to use common courtesy. Adopt the "you" attitude—consider others' needs and feelings first. This behavior leads to good manners and common courtesy, thereby improving your business etiquette.Examples of courteous behavior include: * Using please and thank you as appropriate * Addressing others using Mr., Mrs., Miss, or Ms. unless otherwise requested * Speaking clearly and distinctly while using a pleasant tone of voice * Maintaining eye contact * Smiling and offering a firm handshake when meeting someone new * Writing thank-you notes and letters of appreciation, congratulation, and condolence as appropriate  …